Brand Strategy Talk for BNI

July 20, 2018By Micheal PachecoBranding

I gave a short talk at a local BNI chapter this morning about brand strategy. Branding is such a nebulous, loosely-defined term for most SMB founders that I’m not entirely convinced that anyone knows what it really means. I find that when talking to many business owners about branding, they think that their logo is their brand … Read More