No, Focus Groups Don’t Work

August 24, 2017By Micheal PachecoMarketing

Consider this short dialog: “We need some¬†information/feedback/insights from our customers.” “OK, let’s run a focus group.” Focus Groups Are Tempting but Fallacious Some of my clients have been asking me if they should take their product or service to a focus group in order to obtain feedback, ideas for new features, or some other relevant … Read More