Let me help you grow your business.
Autobiography and Qualifications.
I use data and analytics to help ambitious B2B and B2C clients grow revenue by attracting, converting, and retaining more customers through bespoke digital strategies. My unique approach to Growth Marketing is derived from a disparate background in linguistics, design, computer research and engineering, music, and behavioral psychology. I've spent my entire life pursuing knowledge in ostensibly random vocations, granting me the capability to problem-solve from a completely idiosyncratic perspective.
I am certified in Content Marketing, Email Marketing, and Inbound Marketing through Hubspot. I also hold certifications from Google for both Google Adwords and Google Analytics. If Facebook Ads had a certification, rest assured I would have that, too.
Born and raised in Oregon but educated in Tokyo, I'm a country boy with a passion for big cities and puzzles. My clients love me for my breadth of knowledge, friendly candor, technical expertise, inquisitive nature, and my love of teaching.
Step 1: Understanding
I first seek to understand your company, your product, your customer, and your goals. If you are unclear about any of these, I will work with you to develop an understanding for the both of us. This is hands-down the most important step in the process. If I don't understand your business, I'll never be able to help take you where you want to go.
Step 2: Research
I sometimes need time to do more research into your market and your competition. This can involve a deep dive into your business, product, and buyer persona within the context of your stated goals.
Step 3: Ideation & Customization
Whiteboarding, mock-ups, brain-mapping, etc. Includes culling ideas that don't work within your business model and prioritizing ones that do in order of effectiveness, then putting everything together to develop a strategy uniquely tailored to your business.
Step 4: Implementation
Like a hands-on project manager, I often orchestrate and direct teams with 1:1 and group instruction. For smaller businesses and solopreneurs without in-house teams, I can implement many of the strategies myself.
From the Mouths of Happy Clients
“Micheal consistently brings fresh ideas and strong market knowledge to our business… He is singularly responsible for completely changing how we conduct business online and would be a valuable addition to any marketing, product, or business development team.”B2C | Gino Poore, Founder & CFO at Tackle Trading
“Micheal quickly became an important part of the EnergyBits team by helping us increase leads, leading to an increase in month over month revenue.”B2C | Catharine Arnston, Founder and CEO at EnergyBits
“Micheal was able to bring a completely new perspective to our approach. He helped us effectively identify and target our core readership, suggested several new and lucrative marketing channels, and even shut down an idea that would have wasted six months of our time and money. Consulting with him was one of the most profitable decisions our company has made.”B2C | Edward Lipsett, Owner at Kurodahan Press
“Micheal helped us double our revenue in six months.”B2B | Hannah Lee, Managing Partner at One Plum Design
“Micheal's audit of my company included 50+ pages of growth strategies, customized for my business and already prioritized in terms of leverage. Stuff I never would have thought of. Besides being a clear communicator and easy to work with, he consistently displays a vast working knowledge of marketing and tech. I recommend him to any business owner in need of more customers!”B2C | James Healton, MBA and CEO