How Important Are Keywords in Search Rankings?

How Important Are Keywords in Search Rankings?

July 9, 2019By Micheal PachecoMarketing, SEO

TLDR; Keyword research is important, the “keywords” meta tag is not, and most importantly you need to write valuable content that real people will want to read. Someone asked me today how important keywords are in modern-day search rankings. I thought it was a relevant question worth a quick post here. First and foremost, yes, … Read More

Brand Strategy Talk for BNI

Brand Strategy Talk for BNI

July 20, 2018By Micheal PachecoBranding

I gave a short talk at a local BNI chapter this morning about brand strategy. Branding is such a nebulous, loosely-defined term for most SMB founders that I’m not entirely convinced that anyone knows what it really means. I find that when talking to many business owners about branding, they think that their logo is their brand … Read More

No, Focus Groups Don’t Work

No, Focus Groups Don’t Work

August 24, 2017By Micheal PachecoMarketing

Consider this short dialog: “We need some information/feedback/insights from our customers.” “OK, let’s run a focus group.” Focus Groups Are Tempting but Fallacious Some of my clients have been asking me if they should take their product or service to a focus group in order to obtain feedback, ideas for new features, or some other relevant … Read More