Brand Strategy Talk for BNI

Brand Strategy Talk for BNI

July 20, 2018By Micheal PachecoBranding

I gave a short talk at a local BNI chapter this morning about brand strategy. Branding is such a nebulous, loosely-defined term for most SMB founders that I’m not entirely convinced that anyone knows what it really means. I find that when talking to many business owners about branding, they think that their logo is their brand … Read More

No, Focus Groups Don’t Work

No, Focus Groups Don’t Work

August 24, 2017By Micheal PachecoMarketing

Consider this short dialog: “We need some information/feedback/insights from our customers.” “OK, let’s run a focus group.” Focus Groups Are Tempting but Fallacious Some of my clients have been asking me if they should take their product or service to a focus group in order to obtain feedback, ideas for new features, or some other relevant … Read More