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Brand Strategy Talk for BNI

I gave a short talk at a local BNI chapter this morning about brand strategy. Branding is such a nebulous, loosely-defined term for most SMB founders that

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Focus groups blog post feature image of people around a table having a meeting.

No, Focus Groups Don't Work

Consider this short dialog: “We need some information/feedback/insights from our customers.” “OK, let's run a focus group.” Focus Groups Are Tempting but Fallacious Some of my

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